Streaming Models
拟人化营销并非简单地“把宠物当人看”，一旦消费具备表达属性，品牌就拥有了长期叙事能力，进入了“文化消费品”赛道；这个赛道的特点是价格弹性更高、品牌忠诚度更强、复购周期更稳定。
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蓋茨在今年2月受澳洲媒體9News訪問時表示，他與愛潑斯坦的互動僅限於一起用餐，而他對此感到後悔，「我為曾經這樣做而道歉」。